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Research papers

Online research alternatives

This paper provides an overview of how Time Inc. migrated from traditional mail/telephone surveys to online research in order to provide current and prospective advertisers with unique tools to obtain further insight into its reader base. The authors...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Authors: Caryn Klein, Kevin Lonnie
June 12, 2002
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Citation

Klein and Lonnie (2002a, June 12). Online research alternatives. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/online-research-alternatives